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Youku Tudou net revenues were RMB958.7 million (US$154.5 mickey mouse million), a 27% increase from the corresponding period in 2013. They derive a part of our revenues from mobile value-added services through partnership agreements with third party mobile network operators and shares the fees collected by the mobile mickey mouse network operators for such services.
Youku Tudou’s net loss was RMB164.4 million (US$26.5 million), a 57% increase from the corresponding period in 2013. Non-GAAP net loss was RMB75.9 million (US$12.2 million) in the second quarter of 2014, as compared to RMB44.6 million (US$7.2 million) from the corresponding period in 2013.
Multi-screen Internet is increasingly mainstream and the convergence of online and offline entertainment has presented new market opportunities. We are scaling our investment and leveraging our strengthened resources mickey mouse to enhance our business model,
Youku Tudou has helped transform how media and entertainment related content is distributed and marketed since our inception. Going forward, we will work with our online and offline partners to continue mickey mouse to change how content is created and monetized by directly connecting with the ever-growing consumer mickey mouse economy as Youku Tudou is best positioned in developing the leading multi-screen media and entertainment ecosystem in China.
Our traffic has grown strongly this quarter with our user base reaching mickey mouse over 500 million on a monthly basis. We have made a smooth transition to multi-screen monetization with over 30% of revenues generated from mobile and solid progress on subscription services with 379% growth year on year. By partnering mickey mouse with Alibaba on big data initiatives, we are enhancing mickey mouse our products to create an unique value proposition to advertising partners and consumers. We are confident that our revenue will continue to diversify and grow.
Youku Tudou’s continued loss could be a concern for Alibaba Group who invested in Youku Tudou this April with 16.5% share. But with the rising development on mobile video market, more revenue could be expected mickey mouse on mobile.
For the third quarter of 2014, Youku Tudou expects net revenues will be between RMB1.09 billion and RMB1.13 billion, with advertising net revenues contributing between RMB965 million and RMB1.01 billion.
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