Victor Koo, the chairman and CEO of Youku Tudou, said that going forward it will work with online an

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For comparison, YouTube says more than 1 billion unique visitors visit its site each month but keep in mind that Youku Tudou caters largely to a much smaller net of Chinese-speaking audiences only.
It also comes as mobile is gaining funbrain more importance for the company in its first quarter earnings, Youku Tudou revealed that its mobile daily video views passed 400 million. For the second quarter, company funbrain president and board director, Dele Liu, said that over 30 percent of the company funbrain s revenue is being generated from mobile, and there has been solid progress in its subscription services with 379 percent funbrain growth year on year.
Victor Koo, the chairman and CEO of Youku Tudou, said that going forward it will work with online and offline partners to change how content is created and monetized we can only wait and see what this consists of. Alibaba s $1.2 billion investment in the video site has already seen initiatives such as placing ads from its Taobao and Tmall merchants within online videos.
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