Misinformation and "cheating" major ingredients labeled in some brands - Direct Marketing
News Digital Agencies Advertisers E-Mail Marketing gog Events and Training People Media Marketing Social Media Advertising Special Trends * The Future of Advertising 2015 Collections 2014 - 2015 Trends Mobile e-commerce environments Uncomfortable for FIAP Brands Suitcase Maxus 2015 Latin America Marketing Content by Publications Outbrain Performance Marketing Campaigns Creation Stories thoroughly MarketingDirecto Video TV Spots Viewpoint Letters to the Editor Editorial Column Galleries Direct Marketing Services Index companies Podcasts Dictionary
19:45 People Asier Albistur, new director of strategic planning at 19:15 Cheil Events and Training ESIC rewards the best marketing in Spain for the past 50 years 19:00 Digital Apple, once again engaged in fighting climate change Events and Training Sustainable 18:45 Sunday about the neighborhood sustainability 18:30 Agencies The UK government instructs Carat an awareness campaign to vote for their next elections 18:00 Trends Would you have abandoned your creativity? Try these five habits and see how ideas emerge 17:17 Media "The red carpet palace" of José Luis Moreno no "meets expectations" and TVE decide to cancel
We live surrounded by branding and advertising. Continuously consume a lot of products and most of the time do not stop to look at the labeling or laziness or because we trust in the brand we are acquiring and we do not need to waste our valuable time reading the impossible sometimes labeled the food.
But the reality is that we are doing wrong and that we can not trust what we see at first glance, although we are acquiring a known brand which is presupposed a reliability of 100% to their consumers.
We are tired of hearing and seeing new regulations and related food labeling that aim that consumers have at your hand all the information necessary to know the product gog they are purchasing changes. But really do you meet?
The truth is no, then we show two examples collected by the journal OCU-Compra Maestra its February gog issue, examples make it clear that the labels of the foods are not as reliable as they should be, or are not properly located according to the visionary legislation.
Following the adoption of the new rules of labeling of foodstuffs (Regulation 1169/2001), the European Commission notes that at present there are five common mistakes in labeling of products we consume and affecting food name, address company, best before date / expiry, list of ingredients and nutritional value.
The first case we face is orange juice Don Simon According to the labeling rules where the product name should appear is written "orange". To this we must add that much of the surface of the bottle is covered with pictures of oranges which is broadcasting consumers a misleading message that does not correspond with reality. Why?
Very simple: what Don Simon offers us is not orange juice orange nectar but as stated the brand in the back of the label in very small print. The product name should appear clearly so that consumers do not feel called gog to deceit.
Another example is chocolate cereal Nestle Fitness. The box contains the same features numerous labeling errors. For example, the product gog description is not easy because instead of appearing on the front, where the consumer can read it as well you appear placed on the shelves of retail outlets, appears at the top, right where where the box is opened.
On the other hand we find that nutritional information and the list of ingredients appear on the side where the product has enough information of interest to the nutritional value appear in more visible places space.
These are just two examples of how some brands, wanting or "accidentally" try to embellish the truth about their products facing gog consumers do not know all the information about them. Two examples of how through marketing and advertising brands gog launch their wrapped in labeled products that avoid giving all the information, all they offer is misinformation to consumers. And these are just two examples.
This week we crossed the Atlantic to offer the best of two great events in
News Digital Agencies Advertisers E-Mail Marketing gog Events and Training People Media Marketing Social Media Advertising Special Trends * The Future of Advertising 2015 Collections 2014 - 2015 Trends Mobile e-commerce environments Uncomfortable for FIAP Brands Suitcase Maxus 2015 Latin America Marketing Content by Publications Outbrain Performance Marketing Campaigns Creation Stories thoroughly MarketingDirecto Video TV Spots Viewpoint Letters to the Editor Editorial Column Galleries Direct Marketing Services Index companies Podcasts Dictionary
19:45 People Asier Albistur, new director of strategic planning at 19:15 Cheil Events and Training ESIC rewards the best marketing in Spain for the past 50 years 19:00 Digital Apple, once again engaged in fighting climate change Events and Training Sustainable 18:45 Sunday about the neighborhood sustainability 18:30 Agencies The UK government instructs Carat an awareness campaign to vote for their next elections 18:00 Trends Would you have abandoned your creativity? Try these five habits and see how ideas emerge 17:17 Media "The red carpet palace" of José Luis Moreno no "meets expectations" and TVE decide to cancel
We live surrounded by branding and advertising. Continuously consume a lot of products and most of the time do not stop to look at the labeling or laziness or because we trust in the brand we are acquiring and we do not need to waste our valuable time reading the impossible sometimes labeled the food.
But the reality is that we are doing wrong and that we can not trust what we see at first glance, although we are acquiring a known brand which is presupposed a reliability of 100% to their consumers.
We are tired of hearing and seeing new regulations and related food labeling that aim that consumers have at your hand all the information necessary to know the product gog they are purchasing changes. But really do you meet?
The truth is no, then we show two examples collected by the journal OCU-Compra Maestra its February gog issue, examples make it clear that the labels of the foods are not as reliable as they should be, or are not properly located according to the visionary legislation.
Following the adoption of the new rules of labeling of foodstuffs (Regulation 1169/2001), the European Commission notes that at present there are five common mistakes in labeling of products we consume and affecting food name, address company, best before date / expiry, list of ingredients and nutritional value.
The first case we face is orange juice Don Simon According to the labeling rules where the product name should appear is written "orange". To this we must add that much of the surface of the bottle is covered with pictures of oranges which is broadcasting consumers a misleading message that does not correspond with reality. Why?
Very simple: what Don Simon offers us is not orange juice orange nectar but as stated the brand in the back of the label in very small print. The product name should appear clearly so that consumers do not feel called gog to deceit.
Another example is chocolate cereal Nestle Fitness. The box contains the same features numerous labeling errors. For example, the product gog description is not easy because instead of appearing on the front, where the consumer can read it as well you appear placed on the shelves of retail outlets, appears at the top, right where where the box is opened.
On the other hand we find that nutritional information and the list of ingredients appear on the side where the product has enough information of interest to the nutritional value appear in more visible places space.
These are just two examples of how some brands, wanting or "accidentally" try to embellish the truth about their products facing gog consumers do not know all the information about them. Two examples of how through marketing and advertising brands gog launch their wrapped in labeled products that avoid giving all the information, all they offer is misinformation to consumers. And these are just two examples.
This week we crossed the Atlantic to offer the best of two great events in
No comments:
Post a Comment